Meet the team
A small core team, extended by the specialists we bring in project by project.
Serena Gasparini: the story behind the Delia Model™
Serena has spent over 20 years in marketing, events and community, building programmes and brands from the ground up. A period of burnout forced a full reset, and out of that came the Delia Model™, the inclusion framework Sense & Forum® is built on.
Alongside Sense & Forum®, Serena runs a separate fractional CMO practice with a specialism in femtech and inclusive brand-building, the space she knows best. She works more broadly too, with any organisation genuinely building toward inclusion.
- Top 100 Marketers 2025
- Digital Community Leader 2023
- Circle / Heartbeat / Mighty Networks Expert Partner
- 99% retention rate on platform migrations across 20+ startups
- Launches led across FMCG, communities and startups

Dedicated CMO, project manager, and freelance specialists
Every engagement is staffed by a dedicated fractional CMO and a project manager, plus freelance specialists as needed: social, copy, events delivery, email marketing and production.
The extended team
Placeholder cards for the specialists we bring in project by project. Profiles go live as the bench is re-engaged.