Real client engagements: the challenges they came to us with, what we built, and the results that followed.
Community migration
Found & Flourish
A community of founders and freelancers that had outgrown Facebook: an unpredictable algorithm burying their content, and no real structure for members to connect, ask for advice or collaborate.
What we did
A migration strategy from Facebook to Circle, sequenced and communicated well ahead of the move
A countdown campaign and email sequence explaining the change and what members would gain from it
Personalised onboarding, welcome workflows and a content plan to keep the conversation going from day one
The result
A 95% member conversion rate, with the community more active and better organised than it had been on Facebook.
“Serena created a strategy for us to smoothly and safely migrate the F&F community from Facebook to the Circle app. A seamless experience. Our members have been congratulating her ever since.”
Lara Sheldrake, Founder, Found & Flourish
Community launch
Her First Athletics
A brand-new community for female athletes, coaches, parents and providers, ready to launch, with the logistics of building it from nothing overwhelming the founder.
What we did
A discovery call and deep-dive strategy session to define the community's structure, values and membership model
A full community blueprint: onboarding, welcome sequences, membership pricing, and a feedback loop for continuous improvement
A launch plan built on anticipation: a waitlist, a founding-member window, and a coordinated email and social campaign
The result
Her Hudle launched on schedule, with a clear structure in place from day one instead of being figured out after the fact.
“Serena helped me overcome the overwhelming logistics of creating a step-by-step strategy for my community build and launch. She took tasks off my plate and executed them seamlessly, and made the whole process feel organised and smooth.”
Kellie, Founder, Her First Athletics
Community launch
Hudl
A founder ready to launch her community platform, Hudl, but feeling overwhelmed by where to start with onboarding, engagement and the launch itself.
What we did
A discovery call and strategy session distilled into a playbook: onboarding, welcome messages, and a feedback loop built in from day one
A six-month content and engagement plan: a content calendar, member spotlights, and theme months to keep the community active after launch, not just on day one
A launch strategy across email and social, built on anticipation, a founding-member window, and clear, authentic communication
The result
Hudl launched with a clear playbook behind it, and a founder who went from overwhelmed to confident in how to run it.
“A huge thank you for your help and guidance. I was feeling a bit lost and overwhelmed with how to approach this launch, and having your support has given me so much more clarity and confidence in how I approach it.”
Community migration
