When: To Build, To Say No and be true to yourself and your business.
I used to be a relentless hustler. I worked the 9-to-5, pushed hard, and ultimately, I burnt out. That’s when I realised this frantic pace wasn’t how we were meant to work or flow.
Over the past six years, I’ve become deeply aware of my own energy and the need to flow with intention. I started working with my energy cycles, setting boundaries that protect me, and saying no to what doesn’t serve me.
I’m building Delia with this same philosophy. I let the idea sit until it clicked and when the timing was right, I began to build. No forcing, no rushing… just allowing the process to unfold.
Here are my three biggest learnings from intentionally working in community:
1️⃣ Trust your energy
After an interaction, sit with your feelings. Do you feel energised, deflated, or somewhere in the middle? Let that guide who you work with and where you invest your time.
2️⃣ Set your boundaries
Your out-of-office is your shield. You don’t need to explain your boundaries, only enforce them. I can’t be on all the time, I have a family, and some days are for them and other days are for work.
And the third one we will get to that in a mo, for now keep reading… the third one is worth the wait. 😉
With all this in mind and as the more intentional, grounded person I’m becoming, Delia will launch on 21 September 2025 and it’s not just any day. It’s the new moon, a time for fresh starts, deep intention-setting, and quiet power. 🌑
New moons are when we plant seeds. When we slow down, tune in, and begin again. That’s exactly the spirit behind Delia. This isn’t about loud, frantic launches it’s about building from within, with purpose, clarity, and care.
Choosing this date honours the soulful, grounded energy that runs through everything Delia stands for: a space for women+ founders to pause, reflect, and start something bold on their own terms.
This isn’t just a community. It’s a ritual. A rhythm. A reset, and here it is, number 3.
3️⃣ Community is your greatest asset.
Nurture it. Grow with it. Use it. Collaboration is key, not just for your business, but for your soul. 💛 Will you join me?
First, on a simple new moon ritual to set our intentions for the community you want to create and secondly, for all the things Delia, including our summer school starting on August 25.
So, here is a mini practice to get you started.
Find a quiet space: Light a candle or play soft music to create a peaceful atmosphere
Reflect and write: Journal about the community you’re ready to build. What does it feel like? How does it serve people?
Set your intention: Choose one or two words to guide your work for the next month (e.g., grounded, courage, connection).
Visualise: Close your eyes and imagine it already exists. See the connections, hear the conversations, and feel the support.
Ps I love a good Gif
We’ll be exploring these practices in Summer School to help you start building your community-first brand with intention.
Delia is a new kind of space for women+, founders, creatives, rebels, and rule-breakers building businesses at the edge of change, especially in femtech, sextech, and impact-led spaces.
Want in?
🎒 Summer School is open now — start slow, feel into it.
🌕 Our first Cohort begins with the new moon in October — apply to join.
🧠 Feedback is welcome — Delia is co-created, not copy-pasted.
This isn’t another growth group. It’s a grounding one.
And it’s just getting started.
With love,
Serena 🌻 Founder of Sense and Forum | Community Strategist | Heartbeat + Circle Partner