Signature Solutions
Our solutions are designed to bring more ease and excitement into your business. We want your community to be full of your biggest fans, your content to sing harmoniously with your marketing efforts and your members to be bang down your front door wanting more. Here’s how we can do it…
Build
‘Your community architect’
Starting a new community? Talk to us about crafting your community step by step, from idea to launch. Your craft is our craft.
MiGrate
‘Your smooth move specialist’
Moving platforms doesn’t have to be messy. We will create a calm, clear and supportive migration process to transition your community and you into your new home.
Manage
‘A community manager in your pocket.’
Looking for a community manager who cares about your people? This is no-nonsense community management perfectly tailored to your brand.
Launch
‘From Vision to Vibe’
A launch experience for new communities or relaunches. We’ll plan the build-up, energise early adopters and help you deliver a powerful opening.
refresh
‘An infusion of new ideas’
One-off audit and strategies to plug straight into your community. Say hello to fresh ideas and streamline processes that breathe new life into your community.
Events
‘Moments that Move People’
Hosting an event, online or IRL? Let’s make it feel like more than a moment. With 20 years of event experience, we’ll help you craft experiences that connect deeply and run smoothly, without the overwhelm.
Inspire
Looking for an award-winning speaker and workshop facilitator to inspire your community? From thought-provoking talks to engaging workshops, let's elevate your brand through impactful storytelling on community management and much more.
About Serena G
Aussie marketing geek turned creative business owner.
Award Winner - Speaker - Female Health & Mental Health Advocate
No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷
Solution 1
Build
This is your comprehensive solution for building brand-new communities from the ground up, complete with all the bells and whistles. Expert planning and implementation to complement your brand, ensuring your community is not just a space with channels but a vibrant hub of engagement and inclusivity.
This is for you if…
Community is at the heart of the business, without people you wouldn’t be here today.
You desire a space that goes above and beyond, a space that puts people over profit, will make an impact, fight for change and build those tables.
The solution to your marketing efforts is a community-led approach with a tailored solution for your brand.
This isn’t for you if…
You're looking for an Ikea-style, cookie-cutter solution. There is no copy and paste here, it's all bespoke.
Building a community is merely a tick-box for the brand, your priority is to sell your services and products. That’s ok but not my vibes.
Once the community is built there is no one to look after and nurture it. (That’s where we can also come in, scroll down)
Sound familiar? Then get those klaxons ready, ‘cos this programme is a cause for mega celebration.
You will receive:
3-4 months worth of project / research / scenario based support broken down into: idea generation, creation, implementation, luanch and review
Expert guidance from concept to completion
Analytics and project reports and guides to close the project
Think of me as your sixth sense, turning your scribbles in a notebook into a living, breathing sensation.
Price: Projects starting from $5,000
🔗 Bundle with Launch for a full build-to-launch journey from vision to vibrant community, with exclusive pricing.
Have I got you all excited? Then let’s talk.
Solution 2
Migrate
Moving platforms? We’ve got you. Whether you're shifting from Slack, Mighty, Facebook Groups or anywhere else, we’ll migrate your community with care, clarity, and zero overwhelm. Think of it like a fresh start, with all your people and purpose intact.
This is for you if…
You're finally ready to leave behind clunky tools that don't fit your community’s needs.
You care about a smooth transition, with your people feeling held every step of the way.
You want structure, support and a smart strategy that makes the move worthwhile.
You want your community to be in a safe place.
This isn’t for you if…
You’re hoping to drag and drop your way into a whole new experience, no planning required.
You’re not open to new ideas, new ways of engaging, or new rhythms.
You think a platform migration is just about tech, not about people, relationships and experience.
You’re not willing to invest time in guiding your community through the change with care.
You’re ready for a new home and wish someone would help you pack, book the van and carry the boxes.
Here’s how it works:
A full audit of your current setup
App recommendations and selection
Migration plan focused on ease, clarity, and experience
Platform set up and build (additional see build)
New onboarding flow, comms strategy and launch event
1:1 guidance to hold your hand throughout
I will do all the heavy lifting and have your community move with meaning and feeling more connected than ever.
Investment: Projects starting from $5,000
🔗 Bundle with Build + Launch for a seamless transition and powerful relaunch so nothing gets lost in translation.
Are you ready for a smooth move? Let’s Chat.
Solution 3
Manage
For bold and brilliant business owners who need something BIGGER, come on over to our long-term, no-nonsense community management solution. This solution does exactly what it says on the tin; providing consistent, high-level support for your community. Serena will be the backbone of your community, ensuring it thrives, grows, and continues to align seamlessly with your brand values.
This is for you if…
You’re craving consistency in your community and marketing from a pro with over 15 years experience (Say whaaat?).
You need a senior level of ongoing support, someone who can think on their toes and get sh*t done.
You want to streamline your ENTIRE community strategy, from event programmes, to newsletters, partnership strategies and sync it with your marketing efforts.
You are looking for someone who cares about your people just as much as you do, someone who will fight for your cause.
This isn’t for you if…
You're seeking one-off deep dives into specific projects. (Scroll down the page for my support on that).
You’re looking for someone to help you with the day-to-day admin or social media of your business (Babes, you need a VA or a social media manager).
The ‘Je ne sais quoi’ for your community has been lost. The investment and energy are lacking and you don’t particularly want to put the effort in to find it again.
Are you nodding yes, yes, YES?! Excellent.
here’s how it works:
Ongoing community management
The full community life cycle, implementing the tools, trying and testing and refreshing community incentives
Bi-weekly 1-2-1s and ongoing team support
Month-to-month flexibility regarding where we put our focus and attention
Your success is my success, right?
So you can rest assured that we will always do everything we can to ensure your community is the best it can possibly be.
Investment: From $2,200/month retainer
Ready for a community manager in your pocket? I’m ready to go.
Solution 4
Refresh
For bad-ass brands who have already built a thriving community but need an audit or one-off strategies to plug straight into your community. With thorough audits and tried-and-tested feedback practices, we can generate fresh ideas and streamlined processes. We are not afraid to get our hands dirty to uncover areas for improvement, and fearlessly propose and implement innovative solutions. From creating a new home for your community and migrating them to a new app to a relauch of your community. We have you covered.
This is for you if…
You want to infuse innovation and fresh ideas into your existing community but don’t know where to start.
You're not afraid to get your hands dirty to uncover areas for improvement. You laugh in the face of change.
You need to know more about what the community needs and wants. They are vital to helping you evolve and shape your offering.
This isn’t for you if…
You resist trying something new, pushing boundaries and stepping outside of your comfort zone.
Change is scary - you're not interested in refreshing your community with new ideas and are satisfied with the current state.
You don’t believe that the voice of the community can offer valuable insights.
Have you fallen into TEAM HELL YEAH? Great stuff.
Here’s what happens:
We start with a peek into the community and observe what’s been going on.
We set up the audit process from surveys, interviews and observations.
We analyse the findings and report back to you with our recommendations.
We’ll meet and agree the best way to implement the recommendations to get your community firing.
You deserve to have a wing (wo)man fighting your corner. Let’s us do the work so that you can get back to smashing your business goals out of the park.
Investment: $1,800 one-off strategy
Even Romy has Michele. Lean on your partner and thrive. We will bring the Post-its.
solution 5
Launch
You’ve got a vision. Let’s shape it into something real. A purpose-driven launch experience for new communities or relaunches. We help you build the kind of launch that lands with heart, structured, strategic, and completely you. No chaos, no cold starts, no tumble weeds. Just clear pathways, genuine excitement and a big party if you wish.
This is for you if…
You want your launch to feel like an invitation, not just an announcement.
You’re not just launching a space, you’re launching a feeling.
You’ve built the foundations and now it’s time to open the doors with intention (and a bit of flair).
You want to start strong, not scramble.
This isn’t for you if…
You want to do it all yourself, but skip the strategy.
You’re happy to launch with a few channels and see what happens.
You’re not ready to show up and lead your space once it’s live.
Have we got your attention? Brilliant. We’re going to get on.
You will receive:
1:1 Get to know you, call to walk through the process
End-to-end launch strategy rooted in your goals
Full structure, onboarding and foundational engagement plan
Launch content and communications guidance
Think of me as a partner who gets the community and knows how to make your community land well with your members.
Investment: Price: Projects starting from $3,000
🔗 Pair with Build or Migrate + Build to create a cohesive, high-impact community experience from day one.
Ready to party? Bring the champagne, I will bring the ideas.
solution 6
Events
Whether online or in-person, we help you design and deliver events that create connection and spark belonging. From intimate gatherings to live launches and IRL experiences, we take care of the details so you can be fully present.
This is for you if…
You want your events to feel like your brand: warm, considered, impactful.
You’re done winging it on Zoom and saying ‘Can you hear me’
You care about crafting experiences that stick and create rituals.
You want people talking about your event for weeks, months and years later. (That’s what 20 years of experience does)
This isn’t for you if…
You just need someone to “click record.”
You don’t care about inclusive, intentional design or member experience.
You think events are just fluff, not the glue that holds a community together.
Moments matter. Let’s make yours unforgettable.
How we will work together:
Pre-event planning and strategy
Online hosting tool (Zoom) setup/ or venue sourcing
Speaker coordination & briefings
Ticketing and RSVPs
Tech and post-event support
Feedback loop/reporting
Run-of-show plan - Session Timeline
Content plan and Workflow set up - Email & post creation and scheduling
Additional support available: branded collateral, community engagement planning, live event hosting/moderation, sponsorship management, marketing support, merch, press packs, or launch content.
It’s time to shout from the rooftops about your community. So let’s gather the people to do that.
Investment:
🎙️ Event Host / Moderator/ Speaker – From $50 per hour
💻 Online Event Management and Hosting– From $2,000
🪩 IRL Event Management
🌱 Small Scale (up to 100 people) – From $5,000
🌳 Large Scale (200+ people) – From $22,000
Ready to plant them seeds and watch them grow?
FAQs
01. What is a Community-led approach?
According to a Salesforce survey, 84% of customers say that being treated like a person, not a number, is important in winning their custom. What this means is that how you market your brand, product or service has changed. Customers want stories, engagement and interaction. They want community.
For many brands, a Community-Led approach is a significant change in direction to their original and standard marketing practices. At Sense & Forum, we are all about community being at the centre of the business and marketing strategy. We will support you in navigating the management, building and strategy of your community. Creating a marketing activities are designed to attract people who share your brand values. This way, you create a harmonious community that will improve the reach of your brand.
02.What results can I expect to see?
It’s not just about the money, community marketing will deliver:
Increased brand awareness
Improved feedback for your brand
Customer success through impactful communities
Fosters brand loyalty
Get in touch with the Sense & Forum team to find out how it all works.
03.Can the Sense & Forum team be part of an existing team?
The Sense & Forum team work with clients on long term projects, as well as short term - we can jump in as a community manager, community lead, strategist or builder. We can also collaborate with your marketing teams or work as an external team to enhance your marketing efforts.
04.What does it look like to work with Sense & Forum?
We want every client to get the very best from what we offer and how we offer:
It all starts with a discovery call - this half hour call is an opportunity to explore the basics of your project or the community tools you are looking for. We’ll talk through all the options including what happens next.
From this call, we create a strategy - in this document, we delve deeper into your project, creating a strategy as we understand it.
Moving on from this strategy, the scope of work agreed - from time scales to other important KPIs, we layer on the details.
We then deliver the work.
05.What is a Discovery call?
Every client wants and needs different results from their project. This is why we don’t offer packaged ‘deals’ or try to make your business fit what we offer. A discovery call is the tool we use to explore your expectations, why you think community-led approach is the right solution as well as discuss pricing and delivery options.
06.How much does it cost?
We have a range of solutions to suit your community's needs. Project and retainer prices all depend on time commitment and the type of project that you’re after! Book a discovery call to find out more.
Monthly retainers start from $2,200 pcm and projects start from $5,000. Prices are in USD
Strategies/Audits start from $1,800 per project.
“Serena demonstrates to small business owners that there is room for all of us to succeed and that it is much more fun to do it together!
She creates safe, supportive spaces where entrepreneurs feel comfortable asking questions, sharing advice, promoting themselves, and cheering each other on.”
