Signature Solutions
Our solutions are designed to bring more ease and excitement into your business. We want your community to be full of your biggest fans, your content to sing harmoniously with your marketing efforts and your members to be bang down your front door wanting more. Here’s how we can do it…
121 Pow Wow
One-off personalised strategy sessions designed to empower and guide you on your community journey. No coaching jargon – just actionable insights to fuel your community's success.
Build
‘Your community architect’
Starting a new community? Talk to us about crafting your community step by step, from idea to launch. Your craft is our craft.
Manage
‘A community manager in your pocket.’
Looking for a community manager who cares about your people? This is no-nonsense community management perfectly tailored to your brand.
refresh
‘An infusion of new ideas’
One-off strategies to plug straight into your community. Say hello to fresh ideas and streamline processes that breathe new life into your community.
Engage
‘Sparking human connections’
Are you ready to enhance your community engagement through dynamic content and events? We thought so, then let’s read on..
Grow
‘Spreading the word’
Ready to activate your community growth? Then it’s time to show up beyond your community borders with partnerships, ambassador programmes, and referral initiatives, oh my.
Inspire
Looking for an award-winning speaker and workshop facilitator to inspire your community? From thought-provoking talks to engaging workshops, let's elevate your brand through impactful storytelling on community management and much more.
About Serena G
Aussie marketing geek turned creative business owner.
Award Winner - Speaker - Female Health & Mental Health Advocate
No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷ No-nonsense Community Management ✷
Solution 1
Build
This is your comprehensive solution for building brand-new communities from the ground up, complete with all the bells and whistles. Expert planning and implementation to complement your brand, ensuring your community is not just a space with channels but a vibrant hub of engagement and inclusivity.
This is for you if…
Community is at the heart of the business, without people you wouldn’t be here today.
You desire a space that goes above and beyond, a space that puts people over profit, will make an impact, fight for change and build those tables.
The solution to your marketing efforts is a community-led approach with a tailored solution for your brand.
This isn’t for you if…
You're looking for an Ikea-style, cookie-cutter solution. There is no copy and paste here, it's all bespoke.
Building a community is merely a tick-box for the brand, your priority is to sell your services and products. That’s ok but not my vibes.
Once the community is built there is no one to look after and nurture it. (That’s where we can also come in, scroll down)
Sound familiar? Then get those klaxons ready, ‘cos this programme is a cause for mega celebration.
You will receive:
3-4 months worth of project / research / scenario based support broken down into: idea generation, creation, implementation, luanch and review
Expert guidance from concept to completion
Analytics and project reports and guides to close the project
Think of me as your sixth sense, turning your scribbles in a notebook into a living, breathing sensation.
Have I got you all excited? Then let’s talk.
Solution 2
Manage
For bold and brilliant business owners who need something BIGGER, come on over to our long-term, no-nonsense community management solution. This solution does exactly what it says on the tin; providing consistent, high-level support for your community. Serena will be the backbone of your community, ensuring it thrives, grows, and continues to align seamlessly with your brand values.
This is for you if…
You’re craving consistency in your community and marketing from a pro with over 15 years experience (Say whaaat?).
You need a senior level of ongoing support, someone who can think on their toes and get sh*t done.
You want to streamline your ENTIRE community strategy, from event programmes, to newsletters, partnership strategies and sync it with your marketing efforts.
You are looking for someone who cares about your people just as much as you do, someone who will fight for your cause.
This isn’t for you if…
You're seeking one-off deep dives into specific projects. (Scroll down the page for my support on that).
You’re looking for someone to help you with the day-to-day admin or social media of your business (Babes, you need a VA or a social media manager).
The ‘Je ne sais quoi’ for your community has been lost. The investment and energy are lacking and you don’t particularly want to put the effort in to find it again.
Are you nodding yes, yes, YES?! Excellent.
here’s how it works:
Ongoing community management
The full community life cycle, implementing the tools, trying and testing and refreshing community incentives
Bi-weekly 1-2-1s and ongoing team support
Month-to-month flexibility regarding where we put our focus and attention
Your success is my success, right?
So you can rest assured that we will always do everything we can to ensure your community is the best it can possibly be.
Ready for a community manager in your pocket? I’m ready to go.
Solution 3
Refresh
For bad-ass brands who have already built a thriving community but need one-off strategies to plug straight into your community. With thorough audits and tried-and-tested feedback practices, we can generate fresh ideas and streamlined processes. We are not afraid to get our hands dirty to uncover areas for improvement, and fearlessly propose and implement innovative solutions. From creating a new home for your community and migrating them to a new app to a relauch of your community. We have you covered.
This is for you if…
You want to infuse innovation and fresh ideas into your existing community but don’t know where to start.
You're not afraid to get your hands dirty to uncover areas for improvement. You laugh in the face of change.
You need to know more about what the community needs and wants. They are vital to helping you evolve and shape your offering.
This isn’t for you if…
You resist trying something new, pushing boundaries and stepping outside of your comfort zone.
Change is scary - you're not interested in refreshing your community with new ideas and are satisfied with the current state.
You don’t believe that the voice of the community can offer valuable insights.
Have you fallen into TEAM HELL YEAH? Great stuff.
Here’s what happens:
We start with a peek into the community and observe what’s been going on.
We set up the audit process from surveys, interviews and observations.
We analyse the findings and report back to you with our recommendations.
We’ll meet and agree the best way to implement the recommendations to get your community firing.
You deserve to have a wing (wo)man fighting your corner. Let’s us do the work so that you can get back to smashing your business goals out of the park.
Even Romy has Michele. Lean on your partner and thrive. We will bring the Post-its.
solution 4
Engage
Fuel engagement - From community onboarding, and content creation to event programming, activities, and rituals. We'll turn your community into an immersive, interactive space. It's time to build consistency, captivate your audience and create lasting connections. Let us slot into your community and plug in only the good stuff.
This is for you if…
An engaged community is the heartbeat of your community.
The community deserves more than water-cooler moments and tumbleweeds. No, thank you.
TRUST. You want your community to trust and feel safe to talk and share experiences because vulnerability shows up in your community.
You want to give your community members the warm and fuzzies all of the time especially when they join.
This isn’t for you if…
You aren’t prepared to show up consistently for your community or put in the engagement work.
Your community isn’t up for immersive and interactive community content. That’s ok. Some communities are just full of lurkers.
Networking and connecting members isn’t your focus. If the community wants to. They can establish their own connections.
You're content with where the community is at right now. Everyone seems ok. (Just ok?)
Have we got your attention? Brilliant. We’re going to get on.
You will receive:
A 1 hour 1-2-1 strategy session focusing on an area of your choice from event programming to onboard and everything in between.
A full report including your strategy and a fully outlined plan and tools for your team to plug and play.
As much support as you need (following submission of the report and recommendations)
Let’s get stuck in. You, me and one hell of a strategy. Ooh, we are so excited already.
Keen to find out what’s possible? Book in that call.
solution 5
Grow
Is it time to build awareness outside the community? Yes! Great, are you ready to grow your community with strategic partnerships, ambassador programmes, and/or referral initiatives? YES!!! Let’s align your efforts with your marketing strategies, fostering an environment for growth and streamlined strategies that talk to each other. Oh, go on then.
This is for you if…
You have the world is your oyster vibes going on - connecting and collaborating. Bring it on!
You trust others with the brand megaphone to speak about your brand and spread the word.
Old-school ‘word of mouth’ strategies with a pinch of new world community-led growth to support the brand is what we are craving.
This isn’t for you if…
You're not ready to hand over the baton to others, you prefer maintaining a tight grip on the reins of your community and its growth.
You see your community as an exclusive club rather than a dynamic space.
When we say partners you say influencers, when we say community you say social media. You get the gist.
The world is your Oyster. Time to grab those pearls.
How we will work together:
Start with a 1-2-1 to share your goals and objectives for the programme or strategy.
We will take this information away and conduct some research and build out the strategy for implementation.
You will get a detailed scope of the work needed to make your project a reality or hire me to implent the strategy within your team
It’s time to shout from the roof tops about your community. So let’s gather the people to do that.
Ready to plant them seeds and watch them grow?
FAQs
01. What is a Community-led approach?
According to a Salesforce survey, 84% of customers say that being treated like a person, not a number, is important in winning their custom. What this means is that how you market your brand, product or service has changed. Customers want stories, engagement and interaction. They want community.
For many brands, a Community-Led approach is a significant change in direction to their original and standard marketing practices. At Sense & Forum, we are all about community being at the centre of the business and marketing strategy. We will support you in navigating the management, building and strategy of your community. Creating a marketing activities are designed to attract people who share your brand values. This way, you create a harmonious community that will improve the reach of your brand.
02.What results can I expect to see?
It’s not just about the money, community marketing will deliver:
Increased brand awareness
Improved feedback for your brand
Customer success through impactful communities
Fosters brand loyalty
Get in touch with the Sense & Forum team to find out how it all works.
03.Can the Sense & Forum team be part of an existing team?
The Sense & Forum team work with clients on long term projects, as well as short term - we can jump in as a community manager, community lead, strategist or builder. We can also collaborate with your marketing teams or work as an external team to enhance your marketing efforts.
04.What does it look like to work with Sense & Forum?
We want every client to get the very best from what we offer and how we offer:
It all starts with a discovery call - this half hour call is an opportunity to explore the basics of your project or the community tools you are looking for. We’ll talk through all the options including what happens next.
From this call, we create a strategy - in this document, we delve deeper into your project, creating a strategy as we understand it.
Moving on from this strategy, the scope of work agreed - from time scales to other important KPIs, we layer on the details.
We then deliver the work.
05.What is a Discovery call?
Every client wants and needs different results from their project. This is why we don’t offer packaged ‘deals’ or try to make your business fit what we offer. A discovery call is the tool we use to explore your expectations, why you think community-led approach is the right solution as well as discuss pricing and delivery options.
06.How much does it cost?
We have a range of solutions to suit your community needs. Project and retainers prices all depends on time commitment and type of project that you’re after! Book a discovery call to find out more.
“Serena demonstrates to small business owners that there is room for all of us to succeed and that it is much more fun to do it together!
She creates safe, supportive spaces where entrepreneurs feel comfortable asking questions, sharing advice, promoting themselves, and cheering each other on.”
